Face-to-Face Market Research Advantages
"Nothing can replace being on-site and in-the-moment."

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Real People, in Real Time.

70% of purchase and loyalty decisions occur during the customer experience. Doesn't it make sense to survey at this crucial moment?


Interview-Style Surveys. We've combined iPad survey technology with local, honest-to-goodness people. This way, we can bring the technology to your customers, rather than the other way around. It means increased response rates (20x those of online or mobile surveys), plus more probing, for more context and relevancy.

In-Person Shop-Alongs. It's wayfinding at the most customer-centric level. Perceptions, Drivers, Drags, and more. We deliver the deepest customer understanding by combining in-depth interviews with real-time experience insights.

Mystery Shopping. Now that you've discovered their expectations and perceptions, let's measure them! Set a mission, activate our team, and learn what branding, service, and staff execution are like when corporate management is not around.

Experience Measurement. Putting it all together. Regardless of your business, our proven approach measures marketing campaign effectiveness, on-site perceptions, and much more. We've not only delivered unprecedented insights, but we've helped turn businesses around, increased foot traffic, and purchases by putting the customer experience first.


Close the customer experience (cx) gap.

80% of companies believe they deliver "superior experiences," but only 8% of customers agree.


What is really going on? Get beyond demographic databases and connect with the people. Understand nuanced motivations, comparisions to competition, and your unique, local differentiations that keep customers coming back to you.

What do customers really? thinkBlack-box algorithms cannot tell you why. Observe customers' in-aisle activity and learn why they dwell. Interview diners to learn why they read the new menu differently. The why is only found in the context, which algorithms ignore.

Where are opportunities to improve? Examine the CX gap with both loyal and non-loyal customers. Make the necessary tweaks to your current product/service to capitalize on the "low hanging fruit."


Rise above "directional" and get.the.answers.

99% of people do not participate in receipt-type surveys, and 97% of people to not participate in mobile surveys.


Relevency, driven by accuracy. In our model, everyone at the location has an equal chance of being heard, which means the insights are unbiased. Intercept participation rates hover around 50% (ours are even higher), compared to single digits for online and mobile.

Our people are the best in the biz. Our staffing footprint is based on 20 years of local vetting, coalition-building, and price-hunting. With a single-point-of-contact approach, you reap all the benefits of a national, full service insight firm without spending every waking moment on conference calls.

Same day data? No problem! With insights so great, why wait? We upload data the same day we field. With reliable wifi, we can deliver it in real-time. No more waiting for a monthly scorecard. No more weekly anxiety over point-of-sales reports, or endlessly scouring for "nuggets of truth." Within a week of fielding, you will have an in-depth study on your desk, complete with executive overview, presentation-ready visuals, and infographic-style topline insights.



Contact Us Today!
info@customintercept.com

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