Posted: 08.11.2017
Welcome to this month's blog!
How often do we hear about struggling retail these days?
It's seems one cannot turn around without hearing the lamant of "experts" around all the retailer issues these days. Interestingly, this article in Forbes outline the 5 REAL issues brick-and-mortar retailers are struggling with:
1. Not focusing on solving customer pain points
2. Not differenciating store experience
3. Not validating EXECUTIVE opinions against CUSTOMER realities
4. Not going beyond assortment updates to create reasons to shop in stores
5. Not cutting throu corporate politics to focus on the customer
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