What's a good survey reponse rate?

Posted: 5.09.2019

Welcome to our blog!


In 2019, surveys are everywhere. But which survey method gives you the most bang for your budget buck? Every market research and insights agency will have a different claim to being the "best," but where is the supporting data? How can you make an informed decision to ensure you aren't throwing good money after non-representative data?

A recent study by FocusVision clears up the claims. Click here to read their study.

In short, the key to response rates is personal interaction. Trust is built on a personal level, not via the "numbers game" of mass panel or mobile surveys. Once consumer trust is present, response rates follow.

At Custom Intercept, we've been at a response rate of 60%+ for over 15 years, and we're proud to say it's because we put the customer experience first.

We believe in a TRANSPARENT approach to data collection. We approach consumers IN-PERSON, and IN-THE-MOMENT. We collect data directly from consumers via iPad-enabled, face-to-face interviewsa, shop-alongs, and observations, so all the capabilities of technology are brought to bear, without invasive, potentially trust-breaking methods.