Recall bias is still a problem!

Posted: 2016.05.07


Remember text books? Well, give this excerpt a shot:

Click Here to see the article: 'Attribution Bias'


It is a highly-academic study into what is commonly referred to as 'recall bias,' that is, the tendency for people to over-estimate or under-estimate what they remember about past event experience vs. in-the-moment data collection.

Retail, Dining, Tourism, and Festivals/Sporting events are our main business but the article also sites the education, labor, and health channels as other channels that suffer from 'recall bias.'



Find out how we eliminate this bias by performing in-the-moment data collection here:

www.customintercept.com/about/consumerscape

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