The Big Data Self-Delusion

Posted: 2016.04.15

Another great read from another skeptic of data-centered organizational strategy.

In the Forbes article, 'Big Data Self Delusion,' we learn how marketers and techies fantasize about the benefits on limitless data, while the rest of us just cringe. Far from liberating, most ordinary Americans see big data as a king of 'big brother,' constantly looking over our shoulder, cataloging each moment for future 'use.'

Click Here to see the Forbes article: The Big Data Self Delusion

At Custom Intercept Solutions, we believe in real connections, like those with consumers.

Whether qualitative or quantitative, we have the experience and resources to give you unprecedented insight into relevant business truths, direct from your consumers. Truths like 'why do you shop here instead of the competition,' or 'what do you think of our new menu items,' or 'what media brought you in today.'

With our tablets, our locally-sourced, international network of facilitators, and our experienced project management staff, we make connecting with consumers a fast and easy proposition.

Learn more at